Brush better. For less.

Save up to 20% on our premium electric toothbrushes with new lower prices.

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We put a lot into this case.

This durable case protects your aligners and retainers, keeping them safe and clean.

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The machine that freshens and cleans.

Our smile spa™ combines ultrasonic and UV cleaning to tackle 99% of odor-causing bacteria* on aligners, retainers, toothbrush heads, and more.

*5 common odor-causing bacteria: S. aureus, P. aeruginosa, S. mutans, P. loesheii, F. nucleatum.

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A better way to floss. No strings attached.

Our compact water flosser removes 99% of the plaque between your teeth and below your gumline, where traditional brushing and flossing can’t reach.

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Make brushing anything but routine.

Two toothpastes to keep your smile clean and fresh. Sensitivity to repair and protect. Whitening to brighten and defend.

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Another grin changer.

Get your brightest bright with bright on™ premium teeth whitening.

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“TBH, receiving the entire package was like getting a mega-gift from the Tooth Fairy.”
“After a few applications, my teeth were about three shades whiter—the formula didn't cause any tooth sensitivity either.“
"Seeing the results, I'm really happy that I opted to take the plunge. I'm really loving my smile."
“I ended up with a visibly whiter, shinier smile. And that, my friends, really made me smile.“

Glowing and Grinning Reviews

Over 5,000 5 star reviews Shop Now

Awesome

I just received my teeth whitening kit and it is AMAZING! I had a little problem with my order but customer service was absolutely wonderful and solved the problem right away! Definitely would recommend this product to any and everyone!!

Cassandra C. New York, NY

Highly recommend!

After only 3 days, I have seen an extreme difference already. For the price & convenience of only a few minutes a day, I will never go back to white strips.

Ryann C.

Lip Balm

This lip balm is sacred! It is definitely my go to item throughout the day. I love everything about. The flavor, texture and longevity of Smile Direct Club's lip balm will keep you coming back for more when you run out.

Morgan D.

Best out there

100% the best hands down! 4 days twice a day with ZERO sensitivity! It's almost too good to be true but the results speak for themselves! I will ALWAYS have this on hand and to give as gifts.

Sarah H.

I was so skeptical, but this honestly works wonders

I've been using this for 3 days now and I can already notice a big difference! I've never been able to use whitening strips because it made my teeth unbearably sensitive. But this leaves my teeth feeling normal! No sensitivity issues!

Kelly T. Nashville, TN

Works and I have sensitive teeth

Due to multiple disorders, I have very sensitive teeth. When used as instructed, I've had no issues with sensitivity with this whitening gel and it DOES brighten and whiten.

Loreen P. Stillwater, PA

Satisfied Smiles