Brush better. For less.

Save up to 20% on our premium electric toothbrushes with new lower prices.

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We put a lot into this case.

This durable case protects your aligners and retainers, keeping them safe and clean.

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The machine that freshens and cleans.

Our smile spa™ combines ultrasonic and UV cleaning to tackle 99% of odor-causing bacteria* on aligners, retainers, toothbrush heads, and more.

*5 common odor-causing bacteria: S. aureus, P. aeruginosa, S. mutans, P. loesheii, F. nucleatum.

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A better way to floss. No strings attached.

Our compact water flosser removes 99% of the plaque between your teeth and below your gumline, where traditional brushing and flossing can’t reach.

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Make brushing anything but routine.

Two toothpastes to keep your smile clean and fresh. Sensitivity to repair and protect. Whitening to brighten and defend.

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Another grin changer.

Get your brightest bright with bright on™ premium teeth whitening.

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“TBH, receiving the entire package was like getting a mega-gift from the Tooth Fairy.”
“After a few applications, my teeth were about three shades whiter—the formula didn't cause any tooth sensitivity either.“
"Seeing the results, I'm really happy that I opted to take the plunge. I'm really loving my smile."
“I ended up with a visibly whiter, shinier smile. And that, my friends, really made me smile.“